It is not for nothing that the Siam Paragon Shopping Center is called the Pride of Bangkok. From the basement-level Siam Ocean World to the Royal Paragon Hall and the Paragon Cineplex center on the top floor, Siam Paragon is much more than a shopping mall and offers guests the ultimate in retail shopping and entertainment.
Built on land owned by the Thai Royal Family and constructed on the site where the iconic Siam Intercontinental Hotel once stood, the Siam Paragon opened on December 9, 2005, and immediately took its place as one of the world's leading shopping complexes. Visitors to the Paragon are faced with an unprecedented number of independent boutiques and stores as well as outlets for internationally known brand names running the gamut from fashion to jewelry to music to electronics and luxury vehicles.
Possibly nowhere else in the world can tourists wander through showrooms for Cartier, Gucci, Prada as well as Jaguar, Ferrari and Lamborghini, to name just a few. Add fitness and leisure facilities, karaoke venues, art galleries and the Paragon's unique Edutation Zone into the mix and the only problem a guest will have is deciding what to do first.
Should visitors choose to explore the Siam Paragon from the ground up, the first stop will actually be underground as the Siam Ocean World is located in the center's basement. The largest aquarium in Southeast Asia, the SOW offers guests unparalleled aquatic experiences that far exceed merely observing marine life, and highlights include diving with sharks, glass-bottomed boat excursions, ocean walking and the incredible sound and light extravaganza that is the Sanyo 4D X-Venture.
Once dried out, a short trip upstairs will take visitors to the 8,000sq.m. gourmet food market and food court where they will have great trouble choosing what to eat out of the local and international delicacies on offer at the market and the fabulous meals available at the many restaurants, which feature everything from Japanese to French and Italian cuisine.
If guests are able to pull themselves away from the shopping courts, they will eventually get to the fifth floor, which features the remarkable Paragon Cineplex 14-cinema complex and the Royal Paragon Hall. The cineplex includes theaters that turn simply watching a movie into an unparalleled entertainment experience and offers guests the choice between, among others, the 1,200-seat Siam Pavalai, the Krungsri IMAX theater, which has a screen as tall as an 8-story building and the luxuriously opulent Nokia Ultra VIP theaters.
The Royal Paragon Hall is a theatrical, exhibition and convention center that rivals the very best in the world. Events are held at the venue's three massive exhibition halls, two of which can be combined into an even larger venue that can seat 5,000 people. Locals and tourists alike flock to the hall not only to experience its premier conventions and exhibitions but also to catch its thrilling live performances, which include live music, stand-up comedy and concerts. A 2,000-seat opera theater is also due to be opened in 2010, which means that the Siam Paragon will then truly have something to offer everyone.
The Siam Paragon is located in the Panthum Wan District on Rama I Road across the street from Siam Square and adjacent to the Siam Discovery Center and the Siam Center. The Paragon is easily accessible from the BTS Skytrain or, should parties wish to drive to the center, they will surely be able to find a parking space among the 4,000 such spaces that the center has to offer.
The Siam Paragon is the ultimate Bangkok shopping experience and should not be missed.